11 Tips for Search Engine Optimization (SEO)


The popularity of a web site gives more profit to a business organization by reaching to more people. The best and probably the cheapest way to reach to more people, is by increasing the listings at search engines. There are different ways to get listed in the top rankings of popular search engines. The following tips help to increase the ranking of a website in main search engines like Google, Yahoo, and Bing etc.




1. Title and Meta Tags

Title  and Meta Tags

Most of the search engine’s crawlers first look at the title tag and Meta tag description. Title should contain a keywords which best describe the content of the page. In the Meta tag description also keywords should be included in precise manner. The keywords should be relevant to content of the page. Some of the top search engines like: Google scans the whole page and picks the relevant keywords for indexing.

2. Great and Unique Content

The main thing to attract users to a site is by its content. If the content is not available in other pages and it is of high quality then more people will come into the site and they will stay for longer time.

3. Great Keywords

We can find keywords by using Google Adword keywords that got more hit in the past. This helps in finding out the relevant keywords which can be used in different locations in the website. Firstly, these keywords can be used in Title tag, at description in Meta tag and also inside the body of a web page.

4. Regular updates

Most of the viewers want some new contents in a web site. If the web site is not updated regularly then the viewers will not return back to the web site. In case of crawlers of search engines, they also check for the modified date of the web pages. Therefore the pages that are modified regularly have more probability of being indexed in the search engines.

5. Removing dead links

A great site should not have any blind or dead links which does not result any output. If there are any links inside the website that is not working then that should be removed immediately because those dead links give negative impact to the crawlers when they do not find the pages that are shown in the link.

6. URL with keywords

The best way to get indexed in search engines is to get a domain name with the keyword. If it is not possible then the keywords can be included in URL in a descriptive text, for example: www.xyz.com/best_places_in_sydney.html is more effective then the URL like www.xyz.com/200032.html . This increases the probability of getting caught by the crawlers.

7. Proper use of heading tag


Heading tags shows the importance of the text in a web page to the users, web browsers and search engines. The title of the page should be specified in
tag this gives the idea about the content of the page. Similarly, can be used to break the chunks of information in a web page by specifying the sub-headings.

8. XML sitemap


Sitemap is generally created to give the whole idea about the structure of the web site with links on them. The sitemaps focused for users are not accessed easily by the crawlers of the search engines. Therefore xml sitemaps are used to design the sitemaps mainly focusing for submission to the search engines. Some webmasters prefer separate sitemaps for users and search engines where as some CMS and blog engines generate the sitemaps with style sheet having links on them, which can be used for both the purposes.

9. Link Building

Building links with different sites is one of the best ways for attracting traffic to a site. Exchanging the links with related sites and blogs helps to get more connections resulting in more hits. A lot of sites can be found who accept link exchange. This builds networks which gives more referrals to a site.

10. Social Media

Social Media

Social networking sites are very helpful in getting better ranking in search engines. Social networking sites like facebook, twitter, stumbleupon, dig, reddit etc are some popular networking websites. These social media give more exposure to the site to different online communities and helps in getting reference.

11. Web directory listings

Web directory listing is a very important thing to be done to uplift a web-site in search engine rankings. The web directories like dmoz.org are very impressive for search engine ranking. There are a lot of free directory listing sites available but they may be bit slow. Therefore we need patience to wait for the effect of all the submission to the web directories.


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About the Author:

Holds Masters degree in IT and is working as Director of Online Marketing in a company in Sydney Australia
  • http://www.lonocreative.com lono

    great post! i am trying to improve all my sites for both myself and my clients! found this really useful!

  • http://www.melatoninfaq.com Alexander Miller

    Well, organic SEO is the way to do it because you won’t get banned by major search engine.’,,

  • http://www.polypropylenes.org Max Wood

    Article Submissions is quite tiring sometimes because of the effort that you have to put in it.

  • http://www.hdtvcalibration.org Max Wood

    article submissions are really necessary to make your product known to the masses.

  • Olivia Jade

    Thanks for these tips! Very informative.. I feel SEO is a great way to promote your site and it doesn’t necessarily require a professional’s help. There’s a blog which gives a simple explanation for off page optimization on http://blog.directorymaximizer.com/2010/08/27/off-page-optimization-basics/

  • https://seostrategies.co dimitry levitan

    Good SEO tips. Looking forward to read more SEO article.
    So there are definitely various reasons why you should use on-page search engine optimization. If there is anything that can permanently and irreversibly improve the prospects of your website, this is it.

  • Rimi

    We specialize delivering expert search engine marketing and customized social media solution. SEO Greeks are able to setup a tailored social media strategy that can help you engage with your customers on a personal level while increasing your site traffic and sales revenue through Facebook, Twitter, LinkedIn and many more. Read more: http://seogeeks.co.uk/

  • http://TrafficXs.com uriel tedgi

    Every day, more and more people turn to Internet search engines to find the products and services they need. As an online business owner, you already understand the importance of your web site’s search engine placement. It’s becoming more important all the time. Search Engine Submission is crucial to the success of your online business.

  • http://ashirwaadholidayaptsgoa.blogspot.com/ Peter

    Thanks for the tips, Puskal

  • http://www.lk-webdesigns.co.uk Lkenneth

    What about adding Keywords in H1 and strong tags?

  • http://weboutsourcing-gateway.com/index.php WebOutsourcingGateway

    Is it also just enough to have a unique content. In terms of SEO integrated in content writing, one must also consider the keyword frequency and keyword density. Keyword frequency is the number of times that a certain keyword appears on the article. Keyword density is the ratio of a keyword to the number of words used on the article.

  • http://www.davidjenyns.com David Jenyns

    Great keyword research and quality content helps a lot to get your pages up on position #1 in Google. Although it really takes time for you to do these especially if you are doing all these optimization efforts by yourself, the positive results are all worth it.

  • http://www.digitalmoz.com Marv

    This is an amazing post! Thanks for the information about Search Engine Optimization, Siddartha. I appreciate it, I’m sure I can use the tips that I got from your post. :)

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    Ranking for highly competive keywords has become easy with voltrank.

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    meta tag actually work well for the position, as far as and lost value for search engines

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  • PVC stolarija

    SEO + Content  = success
    The only way …

  • http://weboutsourcing-gateway.com/ web development

    This is a good post. May I also add that optimizing contents does not only limit in text content but also image optimization. Google must also be informed about the mobile version of the website. For desktop users, Google have Googleboot to crawl the site and for mobile users, Google have Googleboot-mobile.

  • http://www.sherwinhermogenes.com/ Web Design Philippines

    Well said thanks for sharing this great tips.

  • Shamim

    those tips are very helpful to us, thanks to share.

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    I believe content plays a major part in SERP now a days. As the Google updates have indicated, genuine content will always be weighed more on search engines and also visitors love to read new everyday.

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    This is an amazing post! Thanks for the information about Search Engine
    Optimization, Siddartha. I appreciate it, I’m sure I can use the tips
    that I got from your post. :)

  • ThomasStrome

    Optimizing your on-page is pretty important web designer philippines task and will reflect on your rankings too. Either way, a good on-page will result to good search engine relationship. Web directories are now not a good idea to include in your link builing strategies.

  • http://www.clippingpathzone.com/ Sila Mahmud

    Thanks for Share, Really great useful tips.

  • http://www.buraq-technologies.com/ ambreen11

    Keep in mind that a blog is a search engine magnet. When you post consistently and constantly, the search engines tend to index your content more frequently. Using keywords relevant to what your target audience is looking for gives your content a good chance of being in the top results in searches. You become visible and findable on the web.