Dons and Don’ts of Logo Communication

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Visual communication plays an important role in branding and brand communication. The most effective element of your brand’s visual communication is the logo. Your company’s logo alongwith other visual elements (brochure, flyer, business card, branding image, letterhead, web site and collateral materials) is your opportunity to make a great first impression on your current customers as well as potential customers. This is the age of data and information where every individual is bombarded with different types of content. In such circumstances, your logo is essential to linking your message to your brand. Your logo puts a face to the overall communication of your business. So basically the main objective of a logo is to identify as well as communicate visually.