Favor Done, Now Where’s MY Good Karma!?

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We hear it all the time from clients or those who want to be clients; “do me a favor and…”

It always ends up with creatives being asked to work for free or give up something we would rather not give up. It makes us feel low, worthless and frustrated and those are feelings no human should have, especially in business. What about when it comes from other creatives? Shouldn’t we know better? Are there those that know better but take advantage of their peers?