Lessons to Learn from Past Social Media Debacles

advertisement

In many ways, social media represents a dangerous space. Customers have an easy means by which to share negative stories with millions of people and companies now have to communicate back, often publicly too. Customers themselves are appearing in brand spaces, and companies have to let them. In this process, through openness and an increase in the sheer quantity of communication, mistakes are bound to happen – some more preventable than others.