What Your Visitors Are Looking for in a Tech Website

Posted In: Usability, By , 4 Comments
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In this electronic age, as people become more comfortable with technology, more of them are turning to the Internet to purchase technological products. In fact, sales on websites outpace sales in stores for many devices. The psychology is simple. Customers don’t need to take the latest laptop for a test drive because they know how a laptop will perform. They’re excited about the new improvements that make the laptop more useful. As such, they will purchase online rather than in the store to eliminate the hassle. To ensure your site gets the sale, you have to make it welcoming to those looking to buy tech products. Make sure your site has all the important specs for any tech product, offers pictures of every product from multiple angles, and provides reviews from staff who’ve tried the product, and you’ll become the go-to site for tech purchases.

List All the Specs

Because customers buying tech products compare one to the other by looking at the specs, it’s imperative you list every pertinent detail. Go to the manufacturers and get the list of specs for all the products you carry, and copy them on your site.Missing even one detail could lead to the loss of a sale because buyers will be unsure as to whether or not you have the exact product they’re looking for.

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Provide Pictures from Different Angles

Those who may not be as tech savvy will still purchase from the best electronics & technology website templates they can find. As such, they want to see pictures of the product they are thinking about purchasing. Offer as many angles of the product as possible so they can get the same effect as seeing the product in person. If you have the ability to provide a 360 degree view with an interactive feature, you’ll surely maintain the attention of your customers. Keep in mind that every second your customer is on your site, you are closer to a sale. Statistically, those who are not going to buy will leave the site in a very short period of time. Those who are on the fence will keep looking for reasons to buy or not to buy. Give them every reason to pull the trigger on that purchase.

Offer Reviews from Your Staff

When buying anything, you want to hear what other people have to say. Offer reviews from your staff about the product. Because your staff are trained professionals who spend their lives surrounded by tech products, these reviews will be well-received. If a member of your staff recommends the product, and gives specifics about the features they like best, you’re giving the customer another reason to think about making the purchase and the way they’re going to use it. Your staff must always keep the customer in mind when penning reviews that will be posted on the site. And don’t forget to leave the reviews open so that others can join in on the discussion.

About the Author:

Web designer/developer holding Masters degree in IT, currently living in Australia. Passionate about Wordpress, PHP, Fireworks and Jquery.
  • http://www.gahe.co/ Gahe

    A technology website and what your inner response to what was most diversified and can update the technology world today.

  • Redspark Technologies

    Providing Reviews with perfect web address has good impact on user & seems to be real. Now a days people are getting fake reviews also.

    As its technology website people expect some visual elements on website.

  • http://www.orsinfotech.com michaelhomas83

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  • http://ru.kpitv.net/ Онлайн ТВ

    Sometimes i don’t understand what users do on my site :)
    http://en.kpitv.net/