Role of Size in Logo Design – Bigger or Better?
Designing an inspiring logo is a very tedious job in reality. Logo is considered as the unique identity of a company’s brand. Logo is not a single entity of text or graphics rather an integration of both the elements. Whenever the clients approach a web designer for designing their logo, they demand for jumbo-sized logos. But in reality, the big size is not always the ideal option. A good logo should be identified in size and there’s no question whether it should be small or big as long as it delivers the exact message. These businessmen fail to realize that a logo is more than just a graphic design. Here are few tips to consider while designing a logo.
1. Bigger logos do not make a positive impact
Logos are the first impression of a brand or an organization. Many clients are under the wrong conclusion that big size logos will attract their potential audience and hence force the designers to create logos in big size. But in reality, a big size logo is not always the better option. Though logo plays an important role in representing a brand’s reputation, it does not always mean that big sized logos attract their potential audience.
2. Unidentifiable size can make a logo worthless
Logos are the shortest and more convenient way of expressing a brand. If logos properly convey the company’s motto or vision through its design, then there is nothing better that could make it successful. The size of the logo should depend only on the concept behind it.
However, an inappropriate size not only ruins the entire design but also reveals the brand identity incorrectly. This means even if a logo carries a beautiful message, unidentified size could make it completely zero. But, majority of the logo designers are aware of such mistakes as they possess the skills to guess the practical advantages and limitations of logos which their clients don’t have.
3. Don’t overcrowd your logo design
Consider you are watching your favorite sports channel and suddenly a big logo takes up the space on the corner of your TV screen hiding the scoreboard for sometime? This makes you irritated as well as distracted from watching. A company’s potential customers may also react in the same way when big sized logos are advertised on various media. Though you want your logo to be highlighted on the billboard, you would never want your target customers to consider your brand as annoying, upsetting and horrible logo.
4. Make room for the text
Instead of considering a jumbo-sized logo, entrepreneurs should give importance on how to convey their core business message. Instead of demanding the designers to create a bigger logo, entrepreneurs should pay attention to the content of the message that goes with the graphics of logo. Even small sized logos can be effective and meaningful if they deliver the company message to its target customers in the right way.
5. Consider the importance of Negative space
Many designers prefer to keep the design layout simple and minimal. But some entrepreneurs consider this as incomplete design. They would further force the designers to fill the empty space with something important. But they fail to realize that it is not just empty space but a negative space that shows creativity. This negative space can be used to explore the creativity of the design. Thus the empty space also conveys important message to the company’s target audience. For instance, consider the logo of Amazon a popular online store. You find an arrow that runs from letter ‘A’ and ends at the letter ‘Z’ in the word ‘Amazon’. The arrow mark informs the customers that they could shop anything from A to Z through their online store. Here, the single arrow has conveyed the message in an exclusive and beautiful way.
To make it more clear, take another example of the logo of North-West Airlines. This simple logo has the letters ‘N’ and ‘W’ of the word ‘North-West’ beautifully enclosed inside a small circle. Here, the designer has creatively crafted the negative space to highlight the two key letters of the brand’s name. Just Google the Airlines’ logo and have a better idea of its splendid design. Though a good logo design can impress customers at its first sight, the organization’s performance and delightful support are also important to boost its sales and profits.
These are the few reasons why big size logos don’t promise better content. However a very small logo can also ruin the design. Therefore, a designer needs to keep the layout such that it balances both the size and the content.