10 Points to Take Care While Building Links for SEO

Posted In: SEO, By , 7 Comments

Search Engine Optimization (SEO) can be divided into two main parts. They are: on page optimization and off page optimization. On page SEO mainly focuses on the content of the site. This helps in improving the quality of a web site which makes it search friendly. On the other hand when it comes to the listings on the Search Engine Result Pages (SERPs), major search engines look for links from trustworthy sites to rank up on the top positions. Building external links pointing to our web site is referred as off page optimization. A large number of good links gives a perfect base for a web site in context to SEO. The higher the number of better links, the site gets higher page rank. This always boosts the position of a site on SERPs.

Many people think that they just need large number of back links pointing to there site but there are few thinks which needs to be taken care to get maximum value of each link. To build useful links that provides better positions on SERPs, following 10 points need to be taken care.

1. Links from relevant websites

Links from relevant websites

Major search engines like: Google gives more importance to the links that are found on the websites with related contents. The links kept on unrelated websites has very less significance for SEO.

2. Links from higher Google page rank:

Higher page ranks shows that the web site is more reliable. Therefore Google and other major search engines trust more on the back links from the sites with higher PR. Furthermore, if we get more links from the web sites with higher PR then it helps to increase the PR of our own site also.

3. Links without no follow attribute

Nofollow link does not pass the link juice which is useful to increase the page rank. In other words, follow link increases the credibility of the site if the link is from highly ranked site. This boosts the chances of better positioning on SERP also. However, the nofollow link can redirect traffic but it does not transfer the link juice. Therefore, it is always better to have more follow links than nofollow links from SEO perspective.

4. Participation on forums

Participation on forums

Forums can be utilized as a good source of traffic. Most of the forums allow us to create signature. We can insert our web site URL on signature also. In addition to that, participation on the topics with proper content helps guiding more and genuine traffic to our sites. There is possibility to get easy viral exposures for our web sites.

5. Anchor text on links

One of the most important things we need to take care is the anchor text on the link. The anchor text needs to be the keywords that we are targeting. This pushes the position of a web site up on SERPs for the targeted keywords.

6. Links on social media

Social Media

Social networking web sites are a very good source of traffic. Although they guide more traffic to our site, most of the major social networking sites provide “no follow” links only.
There are few high ranking social networking sites like: Digg with PR 8, Folkd with PR 7, Spurl and Kwoff both with PR 6 etc.

7. Links from highly ranked directories

Links from reputed directories like: Dmoz, Yahoo etc are highly productive. It is very tough to get listings on the major directories. Site must be submitted to the most relevant category and should adhere to all the terms and conditions.

8. Video links

Video links are ranked well on major search engines like Google.

9. Links from pages with few links

The links on a page with a lot of links pointing to several web sites is of less value as the page rank of the page is divided to all the links. Most search engines do not give importance to the sites with link farming. Therefore, the links on the pages like home page of a web site or the pages with higher page rank and less links pointing to other sites are highly valuable.

10. Reciprocal links

It is always good to have a one way link from a website with related content rather than exchanging links or displaying reciprocal links.


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About the Author:

Holds Masters degree in IT and is working as Director of Online Marketing in a company in Sydney Australia
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  • Tom

    Some good points here. However I don’t necessarily agree when it comes to No Follow links. I believe they were created as a way of fighting spam, however since then it has got a bit out of hand. I find it hard to believe that Google doesn’t assign some sort of relevence to these links, I think the Google Bot can follow these links but mainly just doesn’t pass any ‘link juice’ through.

    If a website had a no follow link from a great authoritative website, I reckon they must have some influence on the ranking algorithm. Having said all this, you cannot beat a followed link. I would not say no to a no follow link though.

    • http://www.webanddesigners.com Puskal Adhikari

      Thanks Tom for your comment. I have made some changes on the post as you have mentioned. Major search engine spiders do not crawl the links when they find the rel=”nofollow” attribute in an anchor tags. Nofollow links can redirect traffic but follow links can provide both link juice and traffic so I prefer follow links.

  • http://dipakden.wordpress.com deepak sharma

    nice list for basic SEO..can you please explain me the funda of no follow attribute…….

    • http://www.webanddesigners.com Puskal Adhikari

      Thanks Deepak for the comment. Nofollow is just a small attribute of anchor tag which signals search engine spiders not to follow the link. This does not mean that the link is not useful at all. It can divert traffic but it does not provide the link juice which is mainly used for calculation of stuffs like page rank. Therefore follow links gives you traffic as well as link juice for improving the credibility of your site. So, it is better to try for more follow links than no follow links.

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  • http://www.zipbox.co.uk Hannah Hurst

    Some great points made here for link building SEO. A definite great start for someone wanting to learn more about search engine optimisation. Thanks for sharing.