Useful SEO tools and firefox addons to optimize your website
It is almost impossible to improve the ranking of a website without knowing what our position is on the web and what are the main keywords that we would like to focus on? There are some tools which help us to find out the status of our website. They give us different types of clues for improvement. Some of them are: structure of our site which can be defined in the search engine spider readable format, the current situation of site on the web, main keywords and search queries which has impression on search engines, errors in the page including duplicate tags, statistics about the click-through, external and internal links, world ranking and local traffic ranking etc.
Google Webmaster Tool shows details of the internal and external links, crawl stats of googlebot, HTML errors including the duplicate meta and title tags, main keywords in our site, the impression of different keywords and clikthrough etc. This gives us opportunity to improve our website in differnt areas.
Google Analytics gives us the detailed information about the clicks coming into our site. It also shows the position of a website in google with different keywords. This also displays the clickthrough rate, bounce rate and average time users are spending in a web site.
Google Adword Keyword tool provides with the related keywords if we enter some keyword on it. It also shows the recent data about the related keywords and that is also in two categories local and throughout the world.
5. Alexa Tools
Alexa provides a complete package for the analysis of a web site or a web blog. It shows the Alexa traffic rank of a web site and local traffic rank. It displays where the site is viewed and who are the main audience including the incoming links.
Backlink Check Tool shows the anchor text for a site’s backlinks. It helps in finding out the number of backlinks to your site. The increase in the backlinks boosts the ranking of the website.